With a foundation in corporate real estate and high-stakes negotiation, Arthur bridges the gap between traditional business professionalism and the fast-paced creator economy. His expertise lies in organizational management, ensuring that creativity is backed by flawless execution.

Arthur brings clarity to an industry that often feels chaotic, providing creators with a stable, strategic path to growth. By applying a rigorous business mindset, he identifies market shifts before they happen, allowing SMP to establish dominance early.

His focus is on building connections with unicorn-level clients and creating an infrastructure where talent can thrive without operational bottlenecks. This advantage has been key to SMP’s rapid expansion and market leadership.

With a strong foundation in marketing and operations, Raphael brings a rare blend of sales instinct and structured execution to OFM. He entered the industry as a chatter and rapidly rose to become one of the top revenue performers, recognised for his ability to convert fans at scale.

His performance earned him leadership roles where he trained, managed, and stabilised high-pressure chat teams. Progressing into Operations Management, he oversaw multiple departments and partner agencies, driving consistent growth in traffic, monetisation, and team efficiency.

Here at SMP, Raphael identified operational gaps and rebuilt the business from the ground up, implementing clear SOPs across chatting, marketing, and management. His approach is disciplined, data-led, and long-term focused, making him a trusted operator for creators serious about growth.

Suharto leads marketing strategy with a strong focus on Instagram growth, audience trust, and scalable systems. With years of hands-on experience, he has built and grown high-performing accounts through testing, execution, and data-driven refinement.

Starting with personal projects, Suharto proved his methods before onboarding clients. Consistent results led to rapid expansion through referrals, positioning him as a key driver of sustainable growth and performance-focused marketing.